On average New Zealanders spend more than 18-hours a week on their mobile phones, with 88% of consumers using their mobile devices exclusively to search for a business or product. Next, the consumer will either call or go directly to the business premises to complete their purchase or book a service within 24-hours. *
A digital marketing strategy is vital in a constantly evolving customer experience
Love it or loathe it, mobile devices are now king of the technology world. Mobile phones are the perfect size to travel anywhere with us; usually the first thing we look at when we wake-up in the morning (sorry hubby!); and feed a constant stream of real-time information on products and businesses directly to consumers – all in the palm of a hand.
So, is it enough just to have a website that looks great on a mobile phone?
In the infancy of mobile apps, many small businesses might have considered one and found them out of reach. If the price didn’t put you off it was easy to become overwhelmed by the platform and understanding the functionality of possible features. All too hard and expensive, especially when you have social media to worry about!
However, a few years down the track things have changed considerably, and many businesses now face the real choice between a website that is mobile-friendly or a mobile app. Fact: the number of mobile users today is greater than the number of desktop users. There are currently 3.8 million registered mobile devices in New Zealand connected to the internet, making them an extremely powerful pocket-sized tool that can enable a consumer to make fast choices anywhere.
Digital technology will only become more accessible to a wider demographic as it develops; becoming less expensive to purchase mobile devices and connect to faster internet providers. If your business is not digital ready – your potential customer will not find you.
Holding back from considering a mobile app for your business? Here are our 10 reasons to consider investing in a mobile app rather than a website:
- Mobile apps offer better personalisation
- Ease of sending notifications to your audience
- Making use of mobile device features
- Ability to work offline
- Freedom in designing
- New branding experience
- Users spent more time on apps
- New stream of conversions
- Brand presence
- Apps can work faster than websites
*Nielsons digital report 2018, Nectafy
You made your website to pull in customers and leads online —
so do you really need more pages?
When it comes to a landing page vs website, your website is your entire online first impression. Your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations, a website may be more effective than a landing page, and sometimes you want to keep it simple with a single-page site. Which one is right for you?
Your website is a set of interconnected pages with details about your business. Generally, business websites explain what the business is, does, and products and services available. It may also house specialized pages such as your business blog, login page, or a forum. The main purpose of a website is to describe and explain your organization or business.
A website is the best choice for you if:
- Five or more pages
- All information customers need to know
- May contain multiple functions
- All pages are accessible
- To explain or present the company
A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though it’s connected to the website, it spotlights essential elements focused on conversion and doesn’t usually have navigation buttons or other links. The main purpose of a landing page is to drive sales or capture leads.
A landing page is the best choice for you if:
- Single landing page and attached thank you or confirmation page
- Information about a specific item or offer
- A simple structure of text, images, and form
- Limited functionality
- To sell or capture leads
The above is just a general rule, but there will be times when you may require both! Landing pages are becoming increasingly popular and due to the limited information, they contain, much simpler to put together than a full website. There are many application online which offer great customizable templates and host the page, such as Adobe Spark and Mailchimp. So all you need to do is post the link on your preferred social media platform or email campaign!
- 80% tell on average nine other people
- More than one-third give you more business
- 55% recommend you
- Modify customer-acquisition incentives:
- Reallocate marketing Investments:
- Identify ways to help underperformers:
- Use the internet:
Often people give up looking for something, because they think it is in vain.
One is the story about the “lucky carrot” that sounds like a fairy tale, but happened just recently in Canada. There was literally Gold beneath their feet.
In 2004 a woman was weeding in her garden at the family farm in Armena, Alberta, when she lost her engagement ring. It slipped from her finger and disappeared in the ground. She couldn’t find it, looking high and low on her hands and knees. Finally, she gave up and was never expecting to see it again.
After 14 years, the ring appeared in the same garden but in a way no body expected. That was until her daughter-in-law pulled it from the soil, attached to a carrot. The carrot had grown perfectly into the ring.
The woman never anticipated, how special this ring would be, and to feature in the news around the world. She has been reunited with her long-lost diamond engagement ring, and that is much more important for her. So, the Gold was beneath her feet for fourteen years undetected!!
Companies and Businesses have Gold in their Staff & Customers however never go mining for that Gold. How much potential value could be sitting in your Business untapped.
65 percent of a company’s business comes from existing customers. 80 percent of your future profits will come from just 20 percent of your existing customers.
If you don’t nurture (tend to your garden) your employees & customers then..
It has been said “what we sow, we shall reap”. Don’t wait 14 years (not even one year) to find out you have untouched Gold beneath your feet.
Your Business Angel specialize in helping Clients create and implement Campaigns to gain their Gold beneath their feet. Let’s work together to find your fair share.
The average repeat customer spends 67 percent more in months 31-36 of their relationship with a business than they do in months 0-6.
According to the Rosetta Consulting study, highly-engaged customers buy 90 percent more often and spend 60 percent more per transaction.
The Retentionomics study by Forbes from 2016 points out important results about Customer Retention. Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership and lifestyle.
The report, which was based on a global study of 300 CEOs and media and retail executives, shows that companies that increase their investments in customer retention, realize important advantages in increasing market share, managing customer churn and optimizing acquisition over those that invest primarily in customer acquisition.
One of the notable finding is that retailers and publishers that increased their spending on retention in the last 1-3 years had a near 200% higher possibility of increasing their market share in the last year over those spending more on acquisition. More details about the results you can read in the original article here.
Neil Lustig, CEO, Sailthru: “Too often, executives and marketers focus their efforts on short-term growth and we’re seeing the impact of that in retail and media company earnings reports. There are many studies that document the potential of retention, but none that dive into how well retail and media companies
understand the economics of retention. The Retentionomics study validates that focusing on high-quality customers is a more efficient way to reach sales and revenue goals than simply delivering new customers. The most successful modern marketers invest in and set specific retention goals, measure the value of their valued customers through that lens, and use that data to inform their acquisition strategies and deliver sustained profitable growth.”
An important result from the Retentionomics research is the role that personalization plays in the whole marketing strategy. It has been proven to increase the total percentage of customers, in addition to increasing the value and revenue derived from those audiences.
In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to Kodak will happen in a lot of industries in the next 10 years – and most people don’t see it coming. Did you think in 1998 that 3 years later you would hardly ever take pictures on paper film again? Yet digital cameras were invented in 1975. So as with all exponential technologies, it was a disappointment for a long time, before it became way superior and got mainstream in only a few short years.
Welcome to the 4th Industrial Revolution. Welcome to the Exponential Age.
Software will disrupt most traditional industries in the next 5-10 years.
Uber is just a software tool, they don’t own any cars, and are now the biggest taxi company in the world. Airbnb is now the biggest hotel company in the world, although they don’t own any properties. Artificial Intelligence: Computers become exponentially better in understanding the world. This year, a computer beat the best Go player in the world, 10 years earlier than expected.
The price of the cheapest 3D printer came down from $18,000 to $400 within 10 years. In the same time, it became 100 times faster. All major shoe companies started 3D printing shoes. Spare airplane parts are already 3D printed in remote airports. The space station now has a printer that eliminates the need for the large number of spare parts they used to have in the past.At the end of this year, new smart phones will have 3D scanning possibilities. You can then 3D scan your feet and print your perfect shoe at home. In China, they already 3D printed a complete 6-storey office building.
Longevity: Right now, the average life span increases by 3 months per year. Four years ago, the life span used to be 79 years, now it’s 80 years. The increase itself is increasing and by 2036, there will be more than one year increase per year. So we all might live for a long, long time, probably way more than 100.
The only constant now, is change and as illustrated it is the rate of change that will continue to challenge us and how we do business. Business owners to survive must be aware of and factor these changes into what they do. The best businesses will have a dedicated focus/thinking on these changes and take full advantage of the opportunities presented each year. Most will say daunting the top achievers will say exciting.