On average New Zealanders spend more than 18-hours a week on their mobile phones, with 88% of consumers using their mobile devices exclusively to search for a business or product. Next, the consumer will either call or go directly to the business premises to complete their purchase or book a service within 24-hours. *
A digital marketing strategy is vital in a constantly evolving customer experience
Love it or loathe it, mobile devices are now king of the technology world. Mobile phones are the perfect size to travel anywhere with us; usually the first thing we look at when we wake-up in the morning (sorry hubby!); and feed a constant stream of real-time information on products and businesses directly to consumers – all in the palm of a hand.
So, is it enough just to have a website that looks great on a mobile phone?
In the infancy of mobile apps, many small businesses might have considered one and found them out of reach. If the price didn’t put you off it was easy to become overwhelmed by the platform and understanding the functionality of possible features. All too hard and expensive, especially when you have social media to worry about!
However, a few years down the track things have changed considerably, and many businesses now face the real choice between a website that is mobile-friendly or a mobile app. Fact: the number of mobile users today is greater than the number of desktop users. There are currently 3.8 million registered mobile devices in New Zealand connected to the internet, making them an extremely powerful pocket-sized tool that can enable a consumer to make fast choices anywhere.
Digital technology will only become more accessible to a wider demographic as it develops; becoming less expensive to purchase mobile devices and connect to faster internet providers. If your business is not digital ready – your potential customer will not find you.
Holding back from considering a mobile app for your business? Here are our 10 reasons to consider investing in a mobile app rather than a website:
- Mobile apps offer better personalisation
- Ease of sending notifications to your audience
- Making use of mobile device features
- Ability to work offline
- Freedom in designing
- New branding experience
- Users spent more time on apps
- New stream of conversions
- Brand presence
- Apps can work faster than websites
*Nielsons digital report 2018, Nectafy
You made your website to pull in customers and leads online —
so do you really need more pages?
When it comes to a landing page vs website, your website is your entire online first impression. Your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations, a website may be more effective than a landing page, and sometimes you want to keep it simple with a single-page site. Which one is right for you?
Your website is a set of interconnected pages with details about your business. Generally, business websites explain what the business is, does, and products and services available. It may also house specialized pages such as your business blog, login page, or a forum. The main purpose of a website is to describe and explain your organization or business.
A website is the best choice for you if:
- Five or more pages
- All information customers need to know
- May contain multiple functions
- All pages are accessible
- To explain or present the company
A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though it’s connected to the website, it spotlights essential elements focused on conversion and doesn’t usually have navigation buttons or other links. The main purpose of a landing page is to drive sales or capture leads.
A landing page is the best choice for you if:
- Single landing page and attached thank you or confirmation page
- Information about a specific item or offer
- A simple structure of text, images, and form
- Limited functionality
- To sell or capture leads
The above is just a general rule, but there will be times when you may require both! Landing pages are becoming increasingly popular and due to the limited information, they contain, much simpler to put together than a full website. There are many application online which offer great customizable templates and host the page, such as Adobe Spark and Mailchimp. So all you need to do is post the link on your preferred social media platform or email campaign!